Social

Four ways to fix the social data disconnect
marketingland.com

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t prove social success. And yet most marketers use engagement as their top social […]

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Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: 66% of consumers want brands to take social and political positions Jan 12, 2018 by Greg Sterling Survey from Sprout Social found liberals were more likely to reward or punish […]

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Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMART goals for SEO Jan 2, 2018 by Marcus Miller How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are […]

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8 tips for getting social media ads right
marketingland.com

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that could offer her inspiration or technical knowledge. As she vented her frustration, I […]

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Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three things marketers must do to better serve customers in 2018 Dec 29, 2017 by Matt Zilli As we head into the new year, now is the time to solidify your […]

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