recommendations

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
marketingland.com

My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through rates and low-cost leads and finally get down to the business of driving real business impact. I say this because I’ve already observed it happening in spades with our own clients. More than ever before, […]

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How to get developers to implement SEO recommendations
marketingland.com

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all walk into projects hoping to […]

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Yandex opens its content recommendations platform to all publishers
marketingland.com

Russian search giant Yandex is creating a new publishing platform that lets content creators of all sizes — from media companies to “ordinary users” — post directly to its Yandex Zen content recommendations feed. Zen, which launched in 2015, uses artificial intelligence to suggest content to each user. It’s integrated into Yandex’s mobile app, home […]

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