Publishers

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
marketingland.com

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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How to identify the best publishers to help you achieve your business goals
marketingland.com

Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to understand which publishers are likely to help you achieve those objectives. Here, I’m going to walk […]

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Marketing Day: Chrome ad blocking, Google extends olive branch to publishers & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 14 ways to get smarter with your content and SEOOct 4, 2017 by Jim Yu Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing […]

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Google Home partnership with Condé Nast’s Vogue offers new model for publishers
marketingland.com

In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the scenes” audio content from selected Vogue magazine interviews. Most of these are monologues from the writers about their subjects. By asking Google Home to “talk to Vogue” (one of several ways […]

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Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The one martech metric that really matters: Customer lifetime value Aug 23, 2017 by Kevin Bobowski In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin […]

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