problem

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
marketingland.com

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
marketingland.com

Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even on Facebook they could show up inside an Instant Article or in the middle of a publisher’s video — all without the advertiser knowing where its ad appeared and […]

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The brand safety problem is bigger than the news cycle — and so are the solutions
marketingland.com

Brand safety has become the central theme for digital marketers in the first half of 2017. Ever since advertisers began yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital ecosystem took notice. When brands like Mercedes started pulling their dollars from Fox […]

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Yes, I want to take care of your spam problem for you
marketingland.com

It’s rare to find an easy way to significantly increase your conversion rate with a simple change. But today, I have just such a thing for you. Before I do, please click on the image below for me, so I can be sure you’re a human. Hmmm. You did that a little fast. Let’s make […]

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Marketing Day: Google’s ‘One True Answer’ problem, B2B content marketing & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Reminder] Live Webinar: Intro to Agile Marketing Mar 6, 2017 by Digital Marketing Depot Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed […]

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