predictions

Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: 66% of consumers want brands to take social and political positions Jan 12, 2018 by Greg Sterling Survey from Sprout Social found liberals were more likely to reward or punish […]

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What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
marketingland.com

My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through rates and low-cost leads and finally get down to the business of driving real business impact. I say this because I’ve already observed it happening in spades with our own clients. More than ever before, […]

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2018 mobile marketing predictions from 18 industry veterans
marketingland.com

On a lot of different fronts, 2017 was quite a year. We witnessed a real estate mogul/reality TV host get elected president of the United States. A new form of currency — Bitcoin — rose in price from $1,000 in January to $19,191.50 in mid-December and then back to $15,000 as the year closed out. The […]

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Marketing Day: Reddit mobile apps, ad tech predictions & Facebook News Feed updates
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser Dec 18, 2017 by Tim Peterson In an update to its iOS app, Reddit will also […]

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3 predictions about the future of SEO
marketingland.com

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by 2018. We’ve come a long […]

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