issues

Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: 66% of consumers want brands to take social and political positions Jan 12, 2018 by Greg Sterling Survey from Sprout Social found liberals were more likely to reward or punish […]

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
marketingland.com

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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Sailthru issues a Personalization Index for online retailers
marketingland.com

If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US and UK brands between April and August of this year. A brand did not need to be a Sailthru customer to make […]

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