industry

2018 mobile marketing predictions from 18 industry veterans
marketingland.com

On a lot of different fronts, 2017 was quite a year. We witnessed a real estate mogul/reality TV host get elected president of the United States. A new form of currency — Bitcoin — rose in price from $1,000 in January to $19,191.50 in mid-December and then back to $15,000 as the year closed out. The […]

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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report
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Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

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2017 Email Marketing Industry Report: What’s driving today’s marketers?
marketingland.com

As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center of it all. Emma surveyed 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are […]

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LISTEN: Danny Sullivan reflects on 21 years covering the search industry
marketingland.com

There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and […]

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Taking Goliath down: How to compete with the giants in your industry
marketingland.com

Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger, better funded and branded. How do you compete with that? While it’s true that a well-established company has a lot of advantages over a startup, do you remember the old joke about David […]

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