Google

Google introduces Cloud AutoML for employing machine learning without experts
marketingland.com

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These predictions allow marketers to target the right offer at the right time, and they help systems recognize things in the real world. This week, Google Cloud is taking another step toward making machine learning accessible […]

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Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: 66% of consumers want brands to take social and political positions Jan 12, 2018 by Greg Sterling Survey from Sprout Social found liberals were more likely to reward or punish […]

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
marketingland.com

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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Alibaba’s UC browser beating Google Chrome in Indian mobile market
marketingland.com

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street Journal is reporting that it’s beating Google’s Chrome in these large developing markets. Chrome is the most widely used browser in the world, with more than 1 billion users. Globally, Chrome has a […]

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Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three things marketers must do to better serve customers in 2018 Dec 29, 2017 by Matt Zilli As we head into the new year, now is the time to solidify your […]

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