front

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
marketingland.com

My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through rates and low-cost leads and finally get down to the business of driving real business impact. I say this because I’ve already observed it happening in spades with our own clients. More than ever before, […]

63
Like
Save
Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach
marketingland.com

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations build stronger relationships with its customers through the power of better data. […]

58
Like
Save