From

Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Be the first to see the MarTech 2018 agenda! Jan 16, 2018 by Marketing Land The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from […]

71
Like
Save
2018 mobile marketing predictions from 18 industry veterans
marketingland.com

On a lot of different fronts, 2017 was quite a year. We witnessed a real estate mogul/reality TV host get elected president of the United States. A new form of currency — Bitcoin — rose in price from $1,000 in January to $19,191.50 in mid-December and then back to $15,000 as the year closed out. The […]

86
Like
Save
Personalization & machine learning in 2018: From comms to content
marketingland.com

In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item […]

44
Like
Save
Why agency communication needs to pivot from reporting to analysis (and how)
marketingland.com

As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost per acquisition. And that difference had better far exceed our own pricing. That’s all clients care about at the end of the […]

56
Like
Save
Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach
marketingland.com

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations build stronger relationships with its customers through the power of better data. […]

58
Like
Save