2018

Aligning with sales: Stop saying and start doing in 2018
marketingland.com

One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps. But sales and marketing […]

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Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
marketingland.com

Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the […]

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Use your data to make 2018 the year of good business
marketingland.com

2018. A new year. And with each new year, we’re all routinely asked for our predictions, resolutions and hopes for the coming months. My hope is that in 2018 we in the marketing industry do a better job of explaining to customers the benefits derived from being trusted with their data — as it really […]

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Be the first to see the MarTech 2018 agenda!
marketingland.com

The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here. The MarTech conference focuses on the three pillars of martech success: marketing, […]

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Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: 66% of consumers want brands to take social and political positions Jan 12, 2018 by Greg Sterling Survey from Sprout Social found liberals were more likely to reward or punish […]

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