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Marketing Day: Super Bowl ad winners, Amazon Go & IAB’s GDPR advice
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search Feb 12, 2018 by Amy Gesenhues While the Philadelphia Eagles were this […]

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A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
marketingland.com

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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RIP A/B Testing
marketingland.com

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

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Marketing Day: Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not Feb 9, 2018 by Tim Peterson To address advertisers’ transparency concerns, last year Facebook […]

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Does trust matter more than growth? Salesforce’s Benioff thinks so.
marketingland.com

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s […]

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