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Most marketers unhappy with localization efforts, but fail to invest in necessary resources
marketingland.com

According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. At the same time, a wide margin of the marketers — 75 percent — are spending 10 percent or less […]

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25 promotion tactics to ensure people actually see your content
marketingland.com

When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone. When brands […]

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LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
marketingland.com

From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables on B2B sellers. That’s because B2B buyers now frequently pre-qualify sellers, when it used to be primarily the other way around. The company’s second annual “State of Sales 2017” report is out […]

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Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Eight insider tips for exceptional price extensions Jul 20, 2017 by Matt Lawson Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs […]

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Why data is at the center of leadership shakeups in retail
marketingland.com

News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics retailer announced plans to restructure its marketing team under a different kind of CMO: its Chief Merchandising Officer. While Best Buy’s move to streamline the department may have in part been motivated by […]

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