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Marketing Day: Google Shopping ads, voice search & Facebook news
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping ads Nov 16, 2017 by Matt Lawson Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to […]

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Facebook rolls out dynamic ads for auto, updates lead ads for appointments
marketingland.com

Facebook wants to grease the car-buying process. On Thursday Facebook tuned up two of its ad products for auto brands looking to get people to come in for a test drive and drive off the lot in a new car. Auto advertisers can now use Facebook’s dynamic ads to turn the social network into a […]

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State of the art methods for measuring mobile and digital marketing
marketingland.com

We live in an age when all things are measurable — or at least that is the expectation. How long we sleep, our daily steps, our bodies’ sugar levels, the number of ads we view, the amount of media we digest and so on. In the world of marketing, it’s even more evident, as marketing […]

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Voice search: Content may be king, but context is queen in the new voice-first world
marketingland.com

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions of voice-enabled home devices projected to be in use. Voice as a primary search interface — beyond mobile phones — is a […]

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Deck the halls with boughs of data 
marketingland.com

Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the internet’s infinite aisles and endless sales. Fueled by advancements in mobile commerce, and lured by lower and lower prices as competition between large retailers and digital marketplaces intensifies, […]

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