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2018 mobile marketing predictions from 18 industry veterans
marketingland.com

On a lot of different fronts, 2017 was quite a year. We witnessed a real estate mogul/reality TV host get elected president of the United States. A new form of currency — Bitcoin — rose in price from $1,000 in January to $19,191.50 in mid-December and then back to $15,000 as the year closed out. The […]

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The top 3 retail strategies that dominated the holiday season
marketingland.com

As the holidays fade into memory, we can look back at a very successful holiday season. Retail sales from November 1 through Christmas Eve increased by 4.9 percent from last year, according to Mastercard SpendingPulse, and online sales beat predictions with an 18.1 percent growth rate. Many analysts attributed the growth to the influx of new […]

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7 B2B marketing strategies you need to know
marketingland.com

For B2B marketers, it has become more important to blend together marketing best practices to create a customized strategy that will fit your target audience. For this white paper, Salesforce picked seven of the most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable. You’ll […]

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New report: The Internet of Things and blockchain tech are made for each other
marketingland.com

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this […]

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Best practices for qualifying your link opportunities
marketingland.com

Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the search ranking algorithms, many have turned their focus to acquiring as many links as possible. But […]

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