Most Recent

Call to B2B marketers: Job titles matter more than you think
marketingland.com

Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the right people depends on your data quality and the tools set to achieve your goals. But there’s still a wrinkle when it comes to understanding data as it relates to roles inside the account. You […]

47
Like
Save
Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Call to B2B marketers: Job titles matter more than you think Nov 17, 2017 by Sonjoy Ganguly While ABM can help you target the key decision-makers in your accounts, job titles […]

56
Like
Save
Facebook debuts web-based VR experiences within standard News Feed
marketingland.com

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through Facebook’s standard site and mobile […]

65
Like
Save
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
marketingland.com

TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes. TV buys are also becoming programmatic, results no longer take months to get in, and campaigns can be optimized on the […]

45
Like
Save
Facebook officially launches mobile app, educational site for video creators
marketingland.com

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual accounts, though the Android version won’t be available until sometime “in the coming months,” according […]

82
Like
Save