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This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is designed to potentially handle entirely new forms of online buying and selling. The Lab describes version 3.0 as “a major [over]haul of the real-time bidding framework,” noting that it improves security in the ad supply chain […]
For the first time ever, YouTube has released a leaderboard ranking the top 20 most popular six-second bumper ads for the year. At the top of the list was a spot for Samsung’s Galaxy 8. Other US brands to make the list included Duracell, Sleep Number Mattress Company, Nike and IHOP. “We’ve found YouTube to […]