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10 great reasons to book your ticket NOW for SMX West!
marketingland.com

The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason to secure your seat now. In fact, here […]

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Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: 66% of consumers want brands to take social and political positions Jan 12, 2018 by Greg Sterling Survey from Sprout Social found liberals were more likely to reward or punish […]

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
marketingland.com

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New report: The Internet of Things and blockchain tech are made for each other Jan 11, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies […]

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What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
marketingland.com

My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through rates and low-cost leads and finally get down to the business of driving real business impact. I say this because I’ve already observed it happening in spades with our own clients. More than ever before, […]

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