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Why the C-suite loves loyalty
marketingland.com

Increasingly, retail executives are talking about customer files, customer insights, customer experiences, engagement and loyalty in their earnings calls. While this used to be unheard of, it’s now commonplace, and it shows a shift in how the C-suite views loyalty — rightfully so, as loyalty is a shareholder’s dream program, and CEOs are taking note. […]

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2017 Email Marketing Industry Report: What’s driving today’s marketers?
marketingland.com

As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center of it all. Emma surveyed 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are […]

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Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
marketingland.com

Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of marketing’s contribution to the business are changing, shaking up the world of B2B marketing. Our strategies no longer focus solely on inbound marketing and generating (qualified) leads. Today, it’s about targeting the right accounts (new […]

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Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Competitive analysis: Making your auction insights work for you Sep 18, 2017 by Amy Bishop Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. Are […]

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For Staples, it’s no longer just about office supplies
marketingland.com

You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s certainly about the products, Senior Director for Customer Analytics Mark Pickett told me recently, but it’s mostly about “how we engage with the customer.” (He will be speaking about “How Staples […]

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