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Look internally to achieve external marketing impact and better results
marketingland.com

Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability to delight, engage, create and build customer loyalty through great experiences and superior products has never been so accessible as it is today. While marketing teams rightly focus heavily on external customers and […]

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Marketing Day: Customer journey content, YouTube sunsets video editor & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Look internally to achieve external marketing impact and better results Jul 24, 2017 by Scott Vaughan Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains […]

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Survey results: Here’s what 376 marketers say is working in online marketing
marketingland.com

For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats” and “hows” of digital marketing. For the past decade, I’ve done my best to provide even more information in those categories, helping entrepreneurs with everything from the basics of building an online presence to […]

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Comparing content production models: Which is right for your business?
marketingland.com

If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted that there are other models as well, but these are two of the more popular approaches people take. How do you determine which one […]

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The name is Bot, Chatbot: How to shake up conversions with stirring conversations
marketingland.com

Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to order pizza were by phone or on a website. Five years! It seems like forever ago. Now, Facebook stock has only gone up since its much-decried stock market debut, gifs are old […]

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