Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s removal of 4 ad targeting options does not apply to existing campaigns Sep 19, 2017 by Tim Peterson The disabling of ads targeted based on people’s employers, schools, fields of […]
Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ the same log-ons for the sites and apps of about 2,100 brands. In June, the company added a centralized way of managing user consent, called Consent Lifecycle Management. It offered one of the first ready-to-employ […]
The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different places today than we did years ago, but the number of ads isn’t substantially […]
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Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy where, with a few taps and swipes of their mobile device, they can have what they want, when they want it. As more devices and apps deliver instant gratification, the more it sets a new […]