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Marketing Day: A holiday shopping survey, the SMX West agenda & Taplytics’ latest feature
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 91% of shoppers surveyed by Deloitte plan to shop online this holiday weekend Nov 21, 2017 by Amy Gesenhues Of the 1,200 survey respondents, 75% said they plan to shop online […]

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Why consistent marketing can pay big results for small industrial manufacturers
marketingland.com

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!” In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients […]

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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
marketingland.com

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically create posters, social media posts, […]

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To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools
marketingland.com

After being part of the Xerox team for four years, Toni Clayton-Hine was named CMO in January of this year. In her role leading the brand’s marketing strategy, Clayton-Hine says she aims to build connected experiences across the board for its audience. “We’re looking to create a connected experience that says we’ll help you communicate, […]

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Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem
marketingland.com

LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various sites, after you had looked at a product page for red sneakers at one retailer’s site. In August, Criteo announced its Commerce Marketing Ecosystem, a network of retailers, brands and publishers that shares data on […]

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