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Amazon advertising: Beyond Prime Day
marketingland.com

Name a big search engine. If you didn’t mention Amazon, you should. It’s a vast commerce search engine whose reach extends far beyond “hard good” products — especially as Amazon moves into digital content delivery and services. Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into […]

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Are you a content hoarder? Maybe it’s time for a blog cleanup
marketingland.com

Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old newspapers and wall-to-wall junk piled all over the home? Scary. But did you know that you may have a similar hoarding problem — with your blog? How to […]

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European regulators turning up the heat on Facebook, other social sites to modify terms
marketingland.com

Google’s recent $2.7 billion antitrust fine in Europe had a material impact on its quarterly earnings. The possibility of additional fines facing Google and its rivals raises the stakes in Europe for US internet companies seen to be in violation of European privacy or competition rules. These are the two fronts that European regulators are addressing: […]

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Navigating the programmatic turn in content distribution
marketingland.com

Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function or as the job of interns, brands are making content as a matter of course and distributing it to varying degrees of success. In today’s fragmented media environment, the adage “content is king” has […]

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Got amazing content but no leads? 5 ways to rethink your paid strategy
marketingland.com

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes for SEO optimization, keyword targeting, […]

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