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zexautomotive.com

ZEX AUTOMOTIVE is a leading company that provides the proficient rebuilding and servicing of automotive A/C compressors and clutch assemblies. For more information, log on to http://zexautomotive.com/.

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Taplytics now supports OTT TV app testing
marketingland.com

Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps — such as ones for HBO Now, CBS or Netflix — offer TV programs and movies via internet streaming. Taplytics now provides OTT-specific A/B testing capabilities for those apps on Android TV, Apple TV […]

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It’s time to slay the internet’s ‘Cookie Monster’
marketingland.com

Any conversation within the European marketing community these days soon turns to the General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of consumer protection. Going into effect in May of next year, the specific targeting of individuals without expressed permission will be outlawed. All global brands […]

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The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
marketingland.com

Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and retail experts — designed to provide you […]

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5 best practices for transforming the customer journey through analytics
marketingland.com

In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. The most successful marketers are agile in their approach and use analytics to drive core business KPIs. Even the marketers with non-analytical background are building their analytical acumen to be more effective. The […]

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