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An integrated approach: From SEO to PPC and beyond
marketingland.com

For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]

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Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An integrated approach: From SEO to PPC and beyond Sep 20, 2017 by Chris Liversidge Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was […]

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Facebook will add ‘more human review’ of ad-targeting options
marketingland.com

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting […]

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Martech enablement series: Part 7 — Insights, intelligence and integration
marketingland.com

Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the previous sections and focused on outlining a process to build a data-driven, technology-driven marketing organization within your company. Below is a list of the previous articles for your reference: Part 1: What is […]

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5 easy-to-miss SEO mistakes blogs make
marketingland.com

The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be employing in our own SEO and content marketing strategies. With every new algorithm update and technological […]

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