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Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords
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10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek Snapchat QR Codes Can Now Deep Link to […]

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Social Media Touchdown: How 20 Smart Brands Won the Biggest Content Game of the Year
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Yesterday was a huge day for sports fans and brands across the nation. Diehard football fans wait all year for this special game and hope that their team (or at least a team they support) hits the turf for the big game. Let me preface my next statement by saying I mean absolutely no offense […]

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SEO Checklist for Content Marketers: 21 Common Mistakes to Avoid
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With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers—competition to capture your audience’s attention has never been more fierce. As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and […]

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In a Content Marketing Slump? Spice up Your Program with These Tips
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How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable […]

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Does More Data Help, or Hurt Social Advertisers? [Infographic]
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Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively?  According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data at their disposal, many marketing teams […]

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