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The new customer marketing lifecycle in the Engagement Economy
marketingland.com

In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers trying to engage people within their organization, as well as partners and customers. I frequently cite the statistic that only 13 percent of marketing leaders are […]

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5 Common Challenges All Digital Marketers Face & How to Own Them
feedproxy.google.com

Big or small, B2B or B2C there are a core set of challenges that all marketers face. The extremity of these challenges will vary from brand to brand and person to person but undoubtedly exist within every organization. Within the last few years alone, it now takes 52% more touches to close a deal than […]

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The New Face of LinkedIn: What You Need to Know About the Redesign
feedproxy.google.com

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone […]

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7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
blog.hubspot.com

Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands? Get prepared for a profitable year with […]

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New Benchmarks from Marketo: How Does Your Organization Measure Up?
feedproxy.google.com

If digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. […]

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