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Your First 100 Days as an Inbound Marketer: A Framework for Success
blog.hubspot.com

Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also […]

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Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency
feedproxy.google.com

When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below: Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands. […]

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Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
marketingland.com

Denny’s has won Twitter once again with a tweet instructing followers to “zoom in on the syrup.” Playing off the now popular ‘zoom in’ meme, the tweet includes an image of the brand’s iconic pancake stack and directs followers to zoom in on the photo, leading them on a tour around the image — from […]

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From algorithms to advertising: 7 steps to introducing AI to marketing
marketingland.com

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting […]

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What to expect when you attend SMX West. Here’s your special preview!
marketingland.com

SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. SMX West […]

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