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6 Seemingly Harmless Ways You're Sabotaging Your Proposals
blog.hubspot.com

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Whether it’s due to the demise of the agency-of-record, growing concerns over transparency issues, […]

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Hot Content Marketing Topics From Top B2B Brands at #B2BMX
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What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I […]

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Online Marketing News: Browsers to Buyers, Snapchat’s IPO and Data Studio Connector
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How to Convert Mobile Browsers to Buyers [Infographic] Even though mobile is booming — creating 60% of online traffic — we’re still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data. […]

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The Art of Managing a Flexible Schedule
blog.hubspot.com

Ah, autonomy. Isn’t it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem — just work from home. But is it ever really that simple? After all, other […]

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Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
blog.hubspot.com

HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. Tin’s strong yet pliable nature represents the flexibility and fortitude needed in any lasting relationship. And that got us thinking. Flexibility is really about […]

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