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5 rules for writing effective onboarding emails
marketingland.com

Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear with me, because I’m going to bring my inner word nerd out to play. Don’t worry — I’ll balance that with a […]

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Optimize your holiday marketing dollars – long after the Christmas lights dim
marketingland.com

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales […]

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Competitive research: 3 free steps to a better brand strategy
marketingland.com

In the course of my work, I get the chance to help companies of all shapes and sizes get on track to achieve long-term, sustained growth. One of my most requested services is the gathering of competitive intelligence. Clients have a fervent desire to better understand the competitive landscape, but they often lack the resources […]

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Adobe launches commerce-based microservices across its clouds
marketingland.com

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Director of Commerce Program Errol Denger told me that these 20 microservices are flexible, portable small programs offering such functions as shopping cart, wish list and inventory query. He said that Adobe is the first provider of […]

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Four ways to fix the social data disconnect
marketingland.com

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t prove social success. And yet most marketers use engagement as their top social […]

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