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Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail apps, are more likely to be downloaded and can deliver some of the same marketing functionality, such as location-based notifications. Now, The Body Shop and Urban Airship, which offers a mobile wallet marketing solution, have further expanded the […]
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […]
Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It wasn’t until 27 years later that the […]
They made me do it. I didn’t even try to resist. It’s almost as if they knew I would go for it — even though it would totally disrupt the lives of my family. So, yeah, I booked a completely random last-minute family getaway on Airbnb, adding on teen-friendly excursions through its Trips service. (And, […]