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Linqia unveils ‘first’ platform for predicting influencer engagement
marketingland.com

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance. Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram, […]

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How to approach your B2B marketing like an NFL quarterback
marketingland.com

As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback like Eli Manning call a play and then suddenly seeing the team perform in perfect unison (maybe not always!) to advance on the field toward the end zone. As competition heats […]

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The psychology of search: Unleashing the power of connection
marketingland.com

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological principles that can explain why search is such an effective form of […]

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Meet the fake news of the online marketing world (that Google loves!): Review sites
marketingland.com

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)? iCrossing’s annual revenue is between $1 million and $3 million? Geary LSF (which closed in early 2016) currently has 93 employees and revenue […]

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Marketing Day: The psychology of search, B2B marketing & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet the fake news of the online marketing world (that Google loves!): Review sites Jul 26, 2017 by David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at […]

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