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Initial Interest Confusion rears its ugly head once more in trademark infringement case
marketingland.com

Two years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for “MTM special ops watches” keyword searches could be too confusing to consumers, since the MTM watches are not sold on the site. Now, a similar complaint was brought by Bodum versus Williams-Sonoma for French […]

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Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Initial Interest Confusion rears its ugly head once more in trademark infringement case May 30, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which […]

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Journey analytics: The GPS for understanding your customers
marketingland.com

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]

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Is your creative agency killing your campaign?
marketingland.com

Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that you provide them with and turn it all into a polished campaign. They did a SWOT analysis, the pitch is polished, and you spent exorbitant amounts of your marketing budget to get […]

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Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
marketingland.com

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. Google announced the expansion and the beta release of Ads Data Hub this week. The expanded scope of the cloud-based system further underscores the industry’s shift from relying on cookies to user and device IDs […]

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