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It’s a pressure-packed holiday season for retail
marketingland.com

The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list of iconic brands that have fallen off their retail pedestals. This year has already proven to be a retail cull, and this holiday season will add more names to that list. It’s make-or-break for many, and […]

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Voice is an important new channel for brands to measure, but not in a silo
marketingland.com

Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms […]

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Amazon Prime Day’s surprising effects on Google AdWords performance
marketingland.com

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on […]

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Look internally to achieve external marketing impact and better results
marketingland.com

Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability to delight, engage, create and build customer loyalty through great experiences and superior products has never been so accessible as it is today. While marketing teams rightly focus heavily on external customers and […]

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Marketing Day: Customer journey content, YouTube sunsets video editor & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Look internally to achieve external marketing impact and better results Jul 24, 2017 by Scott Vaughan Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains […]

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