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Bringing much-needed transparency to RTB
marketingland.com

Controversies involving YouTube are nothing new, but when well-known brands, including Walmart and PepsiCo, start boycotting the platform, it’s clearly time to sit up and take notice. Many brands have pulled ad campaigns from Google-owned YouTube following revelations their ads were being served alongside extremist or offensive content. Not only is poor ad placement bad […]

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Punjabi Movies and Albums Songs
www.lyricsbell.com

World’s Largest Collection of Punjabi Songs with their lyrics and videos.

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Empyr debuts ultimate performance marketing model: ‘cost per revenue’
marketingland.com

In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and charge marketers for those visits: xAd, Retale, Blis and Placed (the verifier in two cases). These are “cost per visit” or “pay per visit” models, and they shift the risk away from the advertiser […]

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Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Empyr debuts ultimate performance marketing model: ‘cost per revenue’May 9, 2017 by Greg Sterling Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and […]

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9 Best Practices of Affiliate Networks
marketingland.com

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But beyond that, there are some simple things to keep in mind that can make the […]

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