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5 Services Your Agency Shouldn't Offer in 2017
blog.hubspot.com

The success of a marketing agency isn’t just tied to what you do (and do well) but also to the services you don’t provide. The services we’re going to discuss today are — in our judgment — firmly in the “don’t” column. They’re either paths that have already been well-trodden by other big players, obsolete tactics […]

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ICYMI: An Animated Guide to Google's Biggest 2016 Algorithm Updates [Infographic]
blog.hubspot.com

Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet — like there’s no […]

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Marketing Day: Twitter’s new anti-abuse tools, YouTube TV subscription service & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter extends abuse blocking to main timeline, puts offenders on timeout Mar 1, 2017 by Tim Peterson People can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in […]

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Report: How industry leaders are using email marketing in e-commerce
marketingland.com

When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right. Right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 […]

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3 steps to take your influencer marketing to the next level
marketingland.com

If you look at the social landscape of 2017, one word comes to mind before anything else: noise. A great rush of static is crackling out from all the channels available to us — Facebook, Twitter, email, SMS, television. When brands need to reach people, it’s no longer guaranteed that your audience will hear the […]

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