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An update on executive changes on the editorial team
marketingland.com

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds Search Engine Land founder Danny […]

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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
marketingland.com

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and analytics, social media and much more. Here’s a quick look at some of the sessions […]

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Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
marketingland.com

For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign. Call it what you will, but hyper-personalization is now the gravitational center of email marketing, and […]

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Rented media: When paid and owned media combine
marketingland.com

Owned media and paid media are merging — enter “rented” media. What was once taken for granted as free access and unfettered distribution to brands’ audiences is now increasingly being charged for. For all the discussion of martech and ad tech colliding, what’s been overlooked is that these technologies are simply following the media they […]

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SEM growth hack #4: Grow ROI with cross-channel optimization
marketingland.com

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately. By optimizing these channels together, […]

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