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The Account-Based Marketing Guide for Modern Marketers
marketingland.com

As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your […]

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MailChimp’s email automations are now free to everyone
marketingland.com

Email marketing service MailChimp is now putting a very low price tag on its triggered email features. Really low, as in zero. The email automations had previously been available only in the company’s enterprise edition for paying customers. But MailChimp is announcing this week that all 15 million users of the free version of the platform […]

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3 predictions about the future of SEO
marketingland.com

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by 2018. We’ve come a long […]

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A new test extends Google Shopping ads to the Display Network
marketingland.com

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites in the Search Partners network. The inevitable extension to the Google Display Network is now here: the company has launched a pilot called Retail Shopping on Display. In an email sent to AdWords API users and advertisers in […]

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Marketing Day: Google Shopping ads, landing page tests & Apple’s earnings report
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A new test extends Google Shopping ads to the Display Network May 3, 2017 by Ginny Marvin Ads will start appearing first on fashion and home design sites. The robots who […]

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