Most Recent

Data is the new currency, but are advertisers spending wisely?
marketingland.com

It’s nearly impossible to avoid news around Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth potential in its advertising business, much of which can be attributed to its ownership — and usage — of consumer data for targeted advertising and personalization. Data is an indispensable […]

55
Like
Save
3 ways intent data is getting better for B2B marketers
marketingland.com

Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow profit from it. But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017: Harnessing the power of massive amounts of […]

75
Like
Save
How to get developers to implement SEO recommendations
marketingland.com

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all walk into projects hoping to […]

75
Like
Save
Marketing Day: Facebook to penalize fake video posts, Quora ad news & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to get developers to implement SEO recommendations Aug 17, 2017 by Michael King The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares […]

74
Like
Save
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
marketingland.com

Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection Regulation (GDPR) goes into effect in May 2018, it will require a variety of new permissions and protections for consumer data. Companies doing business in the EU could face massive fines, but brands elsewhere might also be at […]

88
Like
Save