Most Recent

So, what’s it like to be a CMO of a marketing-focused business?
marketingland.com

The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, customers and stakeholders, an abundance of data at our fingertips, and ever-improving technology to make us smarter and faster. It’s an exciting time to be a marketing leader. But what if you’re a […]

49
Like
Save
The AdWords 2x budget change: How’s it going?
marketingland.com

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues. It was a mixed […]

69
Like
Save
Need a New Year’s resolution? Ask your sales team
marketingland.com

Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids are using these days. But when I reflected on the challenges our team faced in 2017, the major missteps really […]

88
Like
Save
The 2018 content focus challenge
marketingland.com

It’s that time of year again — the holidays are over, we’re into a new year, and most of us are either back at work or heading there very soon. As we move into 2018, many marketers will be reviewing their programs’ performance from last year and adjusting strategies for this year — maybe even […]

71
Like
Save
Frito-Lay CMO says marketers need a listen-first mentality to be successful
marketingland.com

Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of 2016, she was named CMO. “The role is pretty comprehensive. It oversees all of our advertising and media across all of our businesses,” says Saenz. “Our innovation pipeline, consumer […]

53
Like
Save