Most Recent

The top 10 things I learned about online advertising in 2017
marketingland.com

Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another interesting year in online advertising. Here’s my summary of what changed — and what didn’t — over the last year. Things that are still really hard Going 100% in-house. Every year pundits proclaim the end […]

67
Like
Save
Marketers, here are some blockchain terms you might want to know
marketingland.com

Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency […]

56
Like
Save
2018: Year of the Influencer or year of the influencer marketing implosion?
marketingland.com

If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a positive impact on revenue. And yet there are substantial risks that accompany influencer marketing that should scare any brand or agency wishing to engage in it. What is influencer marketing? Influencer […]

77
Like
Save
Holiday Retail Search Strategies: What worked, what didn’t in 2017
marketingland.com

Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also […]

49
Like
Save
Marketing Day: Influencer marketing, AdWords budget change & Facebook video ads
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday Retail Search Strategies: What worked, what didn’t in 2017 Jan 8, 2018 by Digital Marketing Depot Join our panel of experts as we explore how search marketing strategies fared in […]

57
Like
Save