Internet Marketing

Use your data to make 2018 the year of good business
marketingland.com

2018. A new year. And with each new year, we’re all routinely asked for our predictions, resolutions and hopes for the coming months. My hope is that in 2018 we in the marketing industry do a better job of explaining to customers the benefits derived from being trusted with their data — as it really […]

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Be the first to see the MarTech 2018 agenda!
marketingland.com

The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here. The MarTech conference focuses on the three pillars of martech success: marketing, […]

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Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Be the first to see the MarTech 2018 agenda! Jan 16, 2018 by Marketing Land The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from […]

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Stop competing against yourself for your own customers
marketingland.com

What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to the same person. Through data management platforms and identity resolution solutions, they’re now beginning to realize that, in many cases, their multiple […]

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‘Marketing doesn’t drive revenue, sales does’ (and other myths)
marketingland.com

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we all know, no department can operate independently and effectively […]

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