Internet Marketing

Search strategies — What worked and what didn’t for the 2017 holiday season
marketingland.com

This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also […]

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Four ways to fix the social data disconnect
marketingland.com

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t prove social success. And yet most marketers use engagement as their top social […]

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Marketing Day: A holiday e-commerce wrap up, Freckle CEO interview & YouTube’s new rules for advertisers
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season Jan 17, 2018 by Amy Gesenhues Adobe reports 2017 holiday e-commerce revenue climbed to $108.2 billion, […]

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Freckle CEO: Every single online KPI goes away with better (offline) attribution
marketingland.com

It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether and how digital ads are affecting foot traffic into stores. Location data collected from mobile devices also offer a range of other benefits: audience and operational insights, competitive benchmarking and more. Yet, despite […]

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Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
marketingland.com

At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud e-commerce platform. Instagram is now, for the first time, integrated with Commerce Cloud. This lets retailers create shoppable posts directly in Commerce Cloud — where they are already managing their commerce sites — and […]

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