Internet Marketing

Marketing Day: WhatsApp Business app, competitive research & voice search in retail
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: WhatsApp officially launches app, profiles for businessesJan 18, 2018 by Tim Peterson Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers Google introduces […]

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Optimize your holiday marketing dollars – long after the Christmas lights dim
marketingland.com

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales […]

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Competitive research: 3 free steps to a better brand strategy
marketingland.com

In the course of my work, I get the chance to help companies of all shapes and sizes get on track to achieve long-term, sustained growth. One of my most requested services is the gathering of competitive intelligence. Clients have a fervent desire to better understand the competitive landscape, but they often lack the resources […]

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Adobe launches commerce-based microservices across its clouds
marketingland.com

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Director of Commerce Program Errol Denger told me that these 20 microservices are flexible, portable small programs offering such functions as shopping cart, wish list and inventory query. He said that Adobe is the first provider of […]

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The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season
marketingland.com

The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between November and December of last year, an increase of 14.7 percent year over year. Adobe’s final numbers were nearly a billion dollars more than what the company had predicted back in November, when it forecast online […]

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