Email Marketing

#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare
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Each year, Content Marketing World receives hundreds of nominations for the coveted Content Marketer of the Year award. Past winners include Vishal Khanna of Wake Forest Innovations (2015), Bryan Rhoads, Intel Digital Media Labs (2014) and Julie Fleischer of Kraft Foods Group (2013). In 2016, this award went to another truly deserving content marketer, Amanda […]

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New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen
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My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody. When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, […]

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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads
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15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, […]

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Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat
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What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates A […]

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