Digital Marketing

The Art of Managing a Flexible Schedule
blog.hubspot.com

Ah, autonomy. Isn’t it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem — just work from home. But is it ever really that simple? After all, other […]

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Marketing Trivia: How Much Random Marketing Knowledge Do You Have?
blog.hubspot.com

Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post? Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with […]

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The Stories Behind 5 Social Networks That Never Caught On
blog.hubspot.com

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?  A lot these primitive social networks go forgotten, but that doesn’t make their stories any less important. […]

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What Consumers Really Want From Your Video Content [Infographic]
blog.hubspot.com

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
blog.hubspot.com

The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor […]

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