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Insights from 130 agencies — The State of Email Marketing
marketingland.com

Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms. what an agency’s objectives are when implementing a platform. ways agencies use marketing automation […]

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Marketing Day: Facebook’s Explore Feed, Amazon’s Prime members & YouTube’s brand safety efforts
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Insights from 130 agencies — The State of Email Marketing Oct 19, 2017 by Digital Marketing Depot Email marketing is an oldie but goodie, and it just keeps getting better with […]

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How blockchain will impact search marketing
marketingland.com

If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt many industries as it allows users to conduct transactions without a middleman in a secure and transparent format. Some of the industries that can […]

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Better insights provide real inroads for breakthrough ROI
marketingland.com

Until I discovered the battery-sucking genius of Waze, my daily Connecticut commute was hell. Now, thanks to its ingenious crowd-sourcing approach, Waze always finds the best route. Better navigation calms me down; it lets me think while I drive, and that makes my day more productive right from the start. Better data helps marketing and sales […]

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Survey: 37% of online retailers started holiday preparations earlier this year
marketingland.com

As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software provider surveyed more than 1,000 of its clients, primarily B2C retailers with annual earnings from less than $50,000 to more than $1 […]

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