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Marketing Day: Forrester business tech report, customer loyalty programs & Snapchat news
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What’s next for technical SEO? Jan 19, 2018 by Patrick Stox As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox […]

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Aligning with sales: Stop saying and start doing in 2018
marketingland.com

One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps. But sales and marketing […]

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Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
marketingland.com

Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the […]

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Google introduces Cloud AutoML for employing machine learning without experts
marketingland.com

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These predictions allow marketers to target the right offer at the right time, and they help systems recognize things in the real world. This week, Google Cloud is taking another step toward making machine learning accessible […]

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Marketing Day: WhatsApp Business app, competitive research & voice search in retail
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: WhatsApp officially launches app, profiles for businessesJan 18, 2018 by Tim Peterson Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers Google introduces […]

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