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Martech enablement series: Part 3 — Assembling your team members
marketingland.com

Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process for building a data- and technology-driven marketing organization within your company. In Part 1 of this guide, I outlined the case for a process to take full advantage of marketing […]

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The 3 undisputed truths about lead nurturing
marketingland.com

There’s no shortage of resources available on best practices for generating leads. Today, you can find a sea of advice on landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing and sales funnel. You can uncover new leads all day, but the […]

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How to improve your SEO with user-friendly interlinking
marketingland.com

At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with no central internal linking strategy […]

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Optimized store landing pages: An important part of local search strategy
marketingland.com

If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you may show up for local […]

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Marketing Day: Store landing pages, lead nurturing & LinkedIn video
marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimized store landing pages: An important part of local search strategy Aug 22, 2017 by Tony Edward How can brick-and-mortar stores improve the online experience for both users and search engines? […]

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