Most Recent

The challenges email marketers face in 2018 and how to overcome them
marketingland.com

The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for […]

56
Like
Save
How to build a better marketing strategy using new technologies available today
marketingland.com

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification to consumers and to build […]

46
Like
Save
Tracking the ROI of organic search for B2B
marketingland.com

I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization […]

60
Like
Save
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
marketingland.com

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO, […]

46
Like
Save
LiveRamp moves into B2B data with purchase of Pacific Data Partners
marketingland.com

LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing through demand-side platforms and data management platforms. This week, the company is enlarging its scope to include businesses, announcing it has purchased B2B data provider Pacific Data Partners (PDP). Deal terms were not made public. The co-founders […]

68
Like
Save