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Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
marketingland.com

After fifteen years with Sylvan Learning, Amy Przywara rose through the ranks and was named CMO in June of 2015. She began her career with the company as the director of co-op advertising, traveling around the country to help guide local planning initiatives. During her tenure, Przywara has served in a number of advertising and […]

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Forging customer connections in a privacy-obsessed world
marketingland.com

The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where consumers had become accustomed to sharing their personal information in exchange for benefits and services from businesses, many are now feeling a growing concern for the privacy and security of this information and are […]

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Tru Optik announces collaboration with comScore
marketingland.com

Tru Optik has been busy boosting the data credentials of its OTT [Over-the-Top] Marketing Cloud. Last week, it announced a global partnership with data management platform Lotame, which is providing Tru Optik with more data for non-U.S. markets. And this week it is announcing a collaboration with cross-platform measurement and analytics company comScore. Tru Optik […]

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When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
marketingland.com

Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo, when its domain apparently expired. It might well have been followed by a collective “thank you” to one Travis Prebble, a senior applications engineer in State College, Pennsylvania. The Twitter feeds of both parties tell […]

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5 eternal marketing lessons you can hang your hat on
marketingland.com

We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. In the past few weeks alone, there were discussions about a potential algorithm update, YouTube and Facebook crossing major user thresholds, and various changes to Google’s displays, including Google News and its mobile app feed. One could be […]

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